How Lack of Professional Transparency Can Lead to Loss of High-Value Business Deals
Case Study
Date: 13/01/2026
By Shrishty Sharma
HR Head – Asiatic International Corp
Context:
While working with Asiatic International Corp, I have been part of multiple Business discussions, partnership meetings, and strategic collaboration calls with companies from Diverse sectors. Over time, I observed a consistent pattern that often goes unnoticed—but has a serious impact on Decision-making.
Observation:
Several Businesses came forward with strong offerings, promising models, and clear Growth potential. However, during virtual meetings, critical gaps appeared:
Cameras not turned on by coordinators or representatives
Poor Network Quality and frequent disruptions
Lack of preparedness in virtual presentation
Visible hesitation and low confidence during discussions
Despite the strength of the Business itself, these factors created uncertainty about professionalism and operational readiness.
The Business Impact
In one particular case, after multiple rounds of discussions, the co-founder chose not to proceed with the collaboration. The reason was not related to revenue potential, pricing, or strategy—it was the lack of transparency and confidence during professional meetings.
In High-stakes Business discussions, visual presence is part of trust-building. When cameras are off or meetings feel disconnected, it subconsciously raises concerns around:
Communication reliability
Decision-making clarity
Long-term partnership accountability
Even strong Businesses can lose credibility when these fundamentals are missing.
Key Business Learnings
Professional visibility is a trust signal in virtual meetings
Camera-on discussions reflect confidence and seriousness
Poor virtual readiness can overshadow strong Business fundamentals
Leadership Decisions are influenced by both data and perception
In today’s digital-first business environment, virtual professionalism is non-negotiable. Business deals are no longer evaluated solely on ideas and numbers—but also on how teams show up, communicate, and engage.
A lack of transparency in meetings can quietly erode confidence and lead to the loss of High-value Business Opportunities, even when the Business itself is strong.
Shrishty Sharma
HR Head/Author
shrishty@asiaticincorp.org
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